My Role

I worked across marketing, digital experience, content, partnerships, and operations to help modernize the business from multiple angles.

My contributions included:

• website UX design and implementation

• front-end collaboration using HTML and CSS

• SEO strategy and search visibility improvements

• Google Ads management and optimization

• email and text automation for the membership application process

• re-engagement strategy for dormant leads

• partnership development and proposal support

• AI workflow analysis and internal implementation

• content creation, visual design, and social media growth

• day-to-day cross-functional execution across LA and New York operations

​

What I Changed

1. Modernized the Website and Digital Experience

I helped move the company from a more barebones, outdated web presence to a cleaner, more modern digital experience. This included UX improvements, stronger layout and presentation decisions, and front-end collaboration using HTML and CSS to improve how the brand looked and felt online.

This work was not just visual. It was about helping the business present itself with more clarity, trust, and professionalism.

2. Improved the Membership and Sales Funnel

I helped create a new membership application process powered by email and text automation, making it easier to move leads through the funnel and reduce drop-off. I also restructured parts of the digital engagement system and created automated follow-up sequences designed to re-capture leads who had gone cold.

This helped turn more attention into action and created a more intentional customer journey.

3. Built Stronger Growth Channels

I managed Google Ads budget and optimization efforts, contributing to 30% of new client growth in 2026 through paid acquisition alone. I also introduced text marketing as a new sales and communication channel and helped improve overall funnel performance through modernization and stronger digital best practices.

4. Established a Real SEO Foundation

When I started, the team had little real SEO knowledge or infrastructure in place. I helped establish a stronger SEO foundation, and over time the company improved to the No. 2 search result for its own company name — a meaningful signal of stronger digital visibility and search presence.

5. Elevated Brand Value Through Better Design

A major part of the work was improving how the business communicated its value visually. Through stronger design choices, a more modern web presentation, and better brand consistency, I helped create a more contemporary visual language that made the business feel more aligned with the level it was already operating at.

6. Integrated AI Into the Team in a Practical Way

Rather than approaching AI as a threat to staff, I helped analyze where it could be useful and introduced it in a thoughtful, team-friendly way. I also created a custom AI agent that supported company operations across copywriting, technical writing, ideation, and systems analysis for leadership.

​

Results

This work contributed to a broader modernization of the business across marketing, growth, and digital experience.

Key outcomes included:

• 30% of new client growth in 2026 driven by Google Ads and paid efforts

• No. 2 search result for the company name after implementing stronger SEO practices

• Organic Instagram growth to 10K followers

• a more modern website and stronger digital brand presentation

• a new automated membership application process

• improved lead re-engagement through email and text automation

• partnership development support that helped secure major outside deals

• practical AI integration that improved day-to-day internal operations