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Resume

Brooklyn, New York | 904-713-1424 | joelnasanroberson@gmail.com | www.linkedin.com/in/joelnroberson

Education

Florida State College at Jacksonville

B.S in Information Technology Management    2018-2022

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-Graduated in 2018 with an Associates in Arts degree     

- I.T Support Specialist Technical Certificate awarded

- I.T Analysis Specialist Technical Certificate awarded

Related Experience

Experience

MARKETING MANAGER | ONE ON ONE / NEXT LEVEL | 2023 - PRESENT

  • Modernized marketing systems into scalable growth engines, generating $2M+ in revenue in under 2 years.

  • Built and executed SEO + Google Ads campaigns, increasing site traffic and conversions by leveraging search console insights and geo-targeting.

  • Secured high-value partnerships with universities and acting programs, boosting enrollment and expanding brand reach.

  • Implemented modern CRM workflows and digital assets, including internal automation tools to streamline communications and maintain brand consistency.

  • Balanced analytics with creativity, positioning the studio as a premier hub for working actors and film students.

  • Achieved a ROAS of 8.6x on ad spend, demonstrating measurable growth on lean budgets.

SOCIAL MEDIA SPECIALIST | UMOVE MARKETING | 2022 - 2023

  • Manage 15 social media accounts for dance, fashion, pharmaceutical, real estate, & medical- spa businesses, with a combined follower count of 500k followers

  • Oversee content creation, post scheduling, newsletter design, website design, copywriting, and client services for each client

  • Insight analysis has shown client engagement increases with the highest metric being a 315% increase in monthly engagement

  • Video production, studio photography, live audio recording, and event recording experience

FREELANCE DIGITAL CONTENT PRODUCER | 2017 - PRESENT

  • Produced 40+ music videos, artist portraits, and social media banners for industry music artists, including a Grammy nominated artist. Combined work has generated 7,000,000+ digital streams. Latest client is multi-platinum band The All American Rejects.

Current Skills

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Marketing & Communications

  • Digital Marketing Strategy

  • Communications Strategy

  • Brand Strategy

  • Brand Storytelling

  • Content Marketing

  • Campaign Strategy

  • Audience Development

  • Integrated Campaign Planning

  • Email Marketing

  • SMS Marketing

  • Marketing Automation

  • Customer Retention Strategy

  • Lead Generation

  • Conversion Optimization

  • Partnership Marketing

  • Arts and Entertainment Marketing

  • Educational Marketing

  • Client and Stakeholder Communications

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Graphic Design & Creative

  • Graphic Design

  • Print Design

  • Digital Design

  • Social Media Graphics

  • Email and Newsletter Design

  • Website Graphics

  • Album Cover Design

  • Promotional Design

  • Advertising Design

  • Typography

  • Editorial Layout

  • Visual Storytelling

  • Brand Identity Design

  • Brand Systems

  • Creative Direction

  • Art Direction

  • Photo Editing

  • Image Retouching

  • Motion Graphics

  • Short-Form Video Editing

  • Vertical Content Production

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Website & Digital Experience

  • Website Content Management

  • Content Management Systems

  • Web Content Management

  • WordPress Website Management

  • Website UX

  • User Experience Design

  • Content Architecture

  • Landing Page Design

  • Responsive Web Design

  • Website Optimization

  • Search Engine Optimization

  • On-Page SEO

  • Google Search Console

  • Google Analytics 4

  • Conversion Tracking

  • HTML Email Development

  • Constant Contact

  • Website Quality Assurance

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Social Media & Content

  • Social Media Strategy

  • Social Media Management

  • Social Media Marketing

  • Content Strategy

  • Content Creation

  • Content Calendars

  • Community Management

  • Organic Social Media

  • Paid Social Media

  • Meta Ads

  • Instagram Marketing

  • YouTube Content Strategy

  • Short-Form Content

  • Video Marketing

  • Copywriting

  • Marketing Copywriting

  • Email Copywriting

  • Campaign Messaging

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Advertising & Analytics

  • Paid Media Strategy

  • Google Ads Management

  • Meta Ads Management

  • Campaign Optimization

  • Performance Marketing

  • Marketing Reporting

  • Data Analysis

  • Audience Segmentation

  • A/B Testing

  • Return on Ad Spend Analysis

  • Key Performance Indicator Reporting

  • Customer Acquisition Strategy

  • Funnel Analysis

  • Conversion Rate Optimization

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Production & Project Management

  • Creative Production

  • Digital Content Production

  • Photography

  • Videography

  • Video Editing

  • Preproduction

  • Production Coordination

  • Postproduction

  • Project Management

  • Creative Project Management

  • Campaign Management

  • Cross-Functional Collaboration

  • Client Account Management

  • Vendor Coordination

  • Deadline Management

  • Editorial Calendar Management

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AI & Emerging Technology

AI-Assisted Marketing

  • Generative AI

  • AI Content Development

  • AI-Assisted Copywriting

  • AI Marketing Analysis

  • AI Workflow Development

  • Prompt Engineering

  • Marketing Process Automation

  • AI-Assisted Research​

Goal

The end goal of my career is to achieve maximum efficiency balanced with creative ingenuity. 

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© 2026 by Joel Roberson. 

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