JOEL
Roberson
Marketing Manager, Content Creator & Director
Resume
New York, New York | 904-713-1424 | joelnasanroberson@gmail.com | www.linkedin.com/in/joelnroberson
Education
Florida State College at Jacksonville
B.S in Information Technology Management 2018-2022
-Current GPA of 3.4, pursuing a degree in IT to bolster technological skills
-Graduated in 2018 with an Associates in Arts degree
- I.T Support Specialist Technical Certificate awarded
- I.T Analysis Specialist Technical Certificate awarded
Related Experience
Experience
MARKETING MANAGER | ONE ON ONE / NEXT LEVEL | 2023 - PRESENT
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Modernized marketing systems into scalable growth engines, generating $2M+ in revenue in under 2 years.
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Built and executed SEO + Google Ads campaigns, increasing site traffic and conversions by leveraging search console insights and geo-targeting.
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Secured high-value partnerships with universities and acting programs, boosting enrollment and expanding brand reach.
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Implemented modern CRM workflows and digital assets, including internal automation tools to streamline communications and maintain brand consistency.
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Balanced analytics with creativity, positioning the studio as a premier hub for working actors and film students.
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Achieved a ROAS of 8.6x on ad spend, demonstrating measurable growth on lean budgets.
SOCIAL MEDIA SPECIALIST | UMOVE MARKETING | 2022 - 2023
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Manage 15 social media accounts for dance, fashion, pharmaceutical, real estate, & medical- spa businesses, with a combined follower count of 500k followers
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Oversee content creation, post scheduling, newsletter design, website design, copywriting, and client services for each client
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Insight analysis has shown client engagement increases with the highest metric being a 315% increase in monthly engagement
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Video production, studio photography, live audio recording, and event recording experience
FREELANCE DIGITAL CONTENT PRODUCER | 2017 - PRESENT
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Produced 40+ music videos, artist portraits, and social media banners for industry music artists, including a Grammy nominated artist. Combined work has generated 7,000,000+ digital streams
Current Skills
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Microsoft Business Applications
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Microsoft Word
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Microsoft Excel
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Microsoft Powerpoint
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Microsoft Access
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HTML, HTML5
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Java, Javascript
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CSS
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Wix, Square Space Experience
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Adobe Photoshop, Illustrator, Premiere, After Effects
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Visio
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Business modeling
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E-Commerce Design
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Hardware and Software Configuration
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Information Technology Support Specialist
Goal
The end goal of my career is to achieve maximum efficiency with business operations and user experience satisfaction.
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